New Balance brand profile in the UK 2022
How high is the brand awareness of New Balance in the UK?
When it comes to sneakers users, brand awareness of New Balance is at 79% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is New Balance in the UK?
In total, 28% of UK sneakers users say they like New Balance. However, in actuality, among the 79% of UK respondents who know New Balance, 35% of people like the brand.
What is the usage share of New Balance in the UK?
All in all, 16% of sneakers users in the UK use New Balance. That means, of the 79% who know the brand, 20% use them.
How loyal are the owners of New Balance?
Around 11% of sneakers users in the UK say they are likely to use New Balance again. Set in relation to the 16% usage share of the brand, this means that 69% of their owners show loyalty to the brand.
What's the buzz around New Balance in the UK?
In September 2022, about 14% of UK sneakers users had heard about New Balance in the media, on social media, or in advertising over the past three months. Of the 79% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around New Balance in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to sneakers users, brand awareness of New Balance is at 79% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is New Balance in the UK?
In total, 28% of UK sneakers users say they like New Balance. However, in actuality, among the 79% of UK respondents who know New Balance, 35% of people like the brand.
What is the usage share of New Balance in the UK?
All in all, 16% of sneakers users in the UK use New Balance. That means, of the 79% who know the brand, 20% use them.
How loyal are the owners of New Balance?
Around 11% of sneakers users in the UK say they are likely to use New Balance again. Set in relation to the 16% usage share of the brand, this means that 69% of their owners show loyalty to the brand.
What's the buzz around New Balance in the UK?
In September 2022, about 14% of UK sneakers users had heard about New Balance in the media, on social media, or in advertising over the past three months. Of the 79% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around New Balance in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
