Asics brand profile in Germany 2022
How high is the brand awareness of Asics in Germany?
When it comes to sneakers users, brand awareness of Asics is at 73% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Asics in Germany?
In total, 19% of German sneakers users say they like Asics. However, in actuality, among the 73% of German respondents who know Asics, 26% of people like the brand.
What is the usage share of Asics in Germany?
All in all, 14% of sneakers users in Germany use Asics. That means, of the 73% who know the brand, 19% use them.
How loyal are the owners of Asics?
Around 11% of sneakers users in Germany say they are likely to use Asics again. Set in relation to the 14% usage share of the brand, this means that 79% of their owners show loyalty to the brand.
What's the buzz around Asics in Germany?
In September 2022, about 9% of German sneakers users had heard about Asics in the media, on social media, or in advertising over the past three months. Of the 73% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Asics in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to sneakers users, brand awareness of Asics is at 73% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Asics in Germany?
In total, 19% of German sneakers users say they like Asics. However, in actuality, among the 73% of German respondents who know Asics, 26% of people like the brand.
What is the usage share of Asics in Germany?
All in all, 14% of sneakers users in Germany use Asics. That means, of the 73% who know the brand, 19% use them.
How loyal are the owners of Asics?
Around 11% of sneakers users in Germany say they are likely to use Asics again. Set in relation to the 14% usage share of the brand, this means that 79% of their owners show loyalty to the brand.
What's the buzz around Asics in Germany?
In September 2022, about 9% of German sneakers users had heard about Asics in the media, on social media, or in advertising over the past three months. Of the 73% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Asics in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
