icebreaker brand profile in Germany 2022
How high is the brand awareness of icebreaker in Germany?
When it comes to outdoor fashion users, brand awareness of icebreaker is at 36% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is icebreaker in Germany?
In total, 7% of German outdoor fashion users say they like icebreaker. However, in actuality, among the 36% of German respondents who know icebreaker, 19% of people like the brand.
What is the usage share of icebreaker in Germany?
All in all, 6% of outdoor fashion users in Germany use icebreaker. That means, of the 36% who know the brand, 17% use them.
How loyal are the owners of icebreaker?
Around 4% of outdoor fashion users in Germany say they are likely to use icebreaker again. Set in relation to the 6% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around icebreaker in Germany?
In September 2022, about 5% of German outdoor fashion users had heard about icebreaker in the media, on social media, or in advertising over the past three months. Of the 36% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around icebreaker in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to outdoor fashion users, brand awareness of icebreaker is at 36% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is icebreaker in Germany?
In total, 7% of German outdoor fashion users say they like icebreaker. However, in actuality, among the 36% of German respondents who know icebreaker, 19% of people like the brand.
What is the usage share of icebreaker in Germany?
All in all, 6% of outdoor fashion users in Germany use icebreaker. That means, of the 36% who know the brand, 17% use them.
How loyal are the owners of icebreaker?
Around 4% of outdoor fashion users in Germany say they are likely to use icebreaker again. Set in relation to the 6% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around icebreaker in Germany?
In September 2022, about 5% of German outdoor fashion users had heard about icebreaker in the media, on social media, or in advertising over the past three months. Of the 36% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around icebreaker in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
