Swarovski brand profile in Germany 2022
How high is the brand awareness of Swarovski in Germany?
When it comes to jewelry owners, brand awareness of Swarovski is at 86% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Swarovski in Germany?
In total, 41% of German jewelry owners say they like Swarovski. However, in actuality, among the 86% of German respondents who know Swarovski, 48% of people like the brand.
What is the usage share of Swarovski in Germany?
All in all, 31% of jewelry owners in Germany use Swarovski. That means, of the 86% who know the brand, 36% own them.
How loyal are the owners of Swarovski?
Around 22% of jewelry owners in Germany say they are likely to buy Swarovski again. Set in relation to the 31% usage share of the brand, this means that 71% of their owners show loyalty to the brand.
What's the buzz around Swarovski in Germany?
In September 2022, about 25% of German jewelry owners had heard about Swarovski in the media, on social media, or in advertising over the past three months. Of the 86% who know the brand, that's 29%, meaning at the time of the survey there's some buzz around Swarovski in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to jewelry owners, brand awareness of Swarovski is at 86% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Swarovski in Germany?
In total, 41% of German jewelry owners say they like Swarovski. However, in actuality, among the 86% of German respondents who know Swarovski, 48% of people like the brand.
What is the usage share of Swarovski in Germany?
All in all, 31% of jewelry owners in Germany use Swarovski. That means, of the 86% who know the brand, 36% own them.
How loyal are the owners of Swarovski?
Around 22% of jewelry owners in Germany say they are likely to buy Swarovski again. Set in relation to the 31% usage share of the brand, this means that 71% of their owners show loyalty to the brand.
What's the buzz around Swarovski in Germany?
In September 2022, about 25% of German jewelry owners had heard about Swarovski in the media, on social media, or in advertising over the past three months. Of the 86% who know the brand, that's 29%, meaning at the time of the survey there's some buzz around Swarovski in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
