How high is the brand awareness of Norrøna in the UK? When it comes to outdoor fashion users, brand awareness of Norrøna is at 18% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Norrøna in the UK? In total, 2% of UK outdoor fashion users say they like Norrøna. However, in actuality, among the 18% of UK respondents who know Norrøna, 11% of people like the brand.
What is the usage share of Norrøna in the UK? All in all, 1% of outdoor fashion users in the UK use Norrøna. That means, of the 18% who know the brand, 6% use them.
How loyal are the owners of Norrøna? Around 1% of outdoor fashion users in the UK say they are likely to use Norrøna again. Set in relation to the 1% usage share of the brand, this means that 100% of their owners show loyalty to the brand.
What's the buzz around Norrøna in the UK? In September 2022, about 1% of UK outdoor fashion users had heard about Norrøna in the media, on social media, or in advertising over the past three months. Of the 18% who know the brand, that's 6%, meaning at the time of the survey there's little to no buzz around Norrøna in the UK.
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Norrøna brand awareness, usage, popularity, loyalty, and buzz among outdoor fashion owners in the UK in 2022
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During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to outdoor fashion, which of the following brands do you like?
Brand usage: When it comes to outdoor fashion, which of the following brands do you own currently?
Brand loyalty: When it comes to outdoor fashion, which of the following brands are you likely to purchase again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (December 13, 2022). Norrøna brand awareness, usage, popularity, loyalty, and buzz among outdoor fashion owners in the UK in 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/forecasts/1352118/norroena-outdoor-fashion-brand-profile-in-the-uk
Statista. "Norrøna brand awareness, usage, popularity, loyalty, and buzz among outdoor fashion owners in the UK in 2022." Chart. December 13, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/forecasts/1352118/norroena-outdoor-fashion-brand-profile-in-the-uk
Statista. (2022). Norrøna brand awareness, usage, popularity, loyalty, and buzz among outdoor fashion owners in the UK in 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/forecasts/1352118/norroena-outdoor-fashion-brand-profile-in-the-uk
Statista. "Norrøna Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Outdoor Fashion Owners in The Uk in 2022." Statista, Statista Inc., 13 Dec 2022, https://www.statista.com/forecasts/1352118/norroena-outdoor-fashion-brand-profile-in-the-uk
Statista, Norrøna brand awareness, usage, popularity, loyalty, and buzz among outdoor fashion owners in the UK in 2022 Statista, https://www.statista.com/forecasts/1352118/norroena-outdoor-fashion-brand-profile-in-the-uk (last visited August 25, 2024)
Norrøna brand awareness, usage, popularity, loyalty, and buzz among outdoor fashion owners in the UK in 2022 [Graph], Statista, December 13, 2022. [Online]. Available: https://www.statista.com/forecasts/1352118/norroena-outdoor-fashion-brand-profile-in-the-uk