Lacoste brand profile in Germany 2022
How high is the brand awareness of Lacoste in Germany?
When it comes to sneakers users, brand awareness of Lacoste is at 88% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Lacoste in Germany?
In total, 17% of German sneakers users say they like Lacoste. However, in actuality, among the 88% of German respondents who know Lacoste, 19% of people like the brand.
What is the usage share of Lacoste in Germany?
All in all, 10% of sneakers users in Germany use Lacoste. That means, of the 88% who know the brand, 11% use them.
How loyal are the owners of Lacoste?
Around 7% of sneakers users in Germany say they are likely to use Lacoste again. Set in relation to the 10% usage share of the brand, this means that 70% of their owners show loyalty to the brand.
What's the buzz around Lacoste in Germany?
In September 2022, about 10% of German sneakers users had heard about Lacoste in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Lacoste in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to sneakers users, brand awareness of Lacoste is at 88% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Lacoste in Germany?
In total, 17% of German sneakers users say they like Lacoste. However, in actuality, among the 88% of German respondents who know Lacoste, 19% of people like the brand.
What is the usage share of Lacoste in Germany?
All in all, 10% of sneakers users in Germany use Lacoste. That means, of the 88% who know the brand, 11% use them.
How loyal are the owners of Lacoste?
Around 7% of sneakers users in Germany say they are likely to use Lacoste again. Set in relation to the 10% usage share of the brand, this means that 70% of their owners show loyalty to the brand.
What's the buzz around Lacoste in Germany?
In September 2022, about 10% of German sneakers users had heard about Lacoste in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Lacoste in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
