Jordan brand profile in Germany 2022
How high is the brand awareness of Jordan in Germany?
When it comes to sneakers users, brand awareness of Jordan is at 67% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Jordan in Germany?
In total, 19% of German sneakers users say they like Jordan. However, in actuality, among the 67% of German respondents who know Jordan, 28% of people like the brand.
What is the usage share of Jordan in Germany?
All in all, 12% of sneakers users in Germany use Jordan. That means, of the 67% who know the brand, 18% use them.
How loyal are the owners of Jordan?
Around 8% of sneakers users in Germany say they are likely to use Jordan again. Set in relation to the 12% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around Jordan in Germany?
In September 2022, about 13% of German sneakers users had heard about Jordan in the media, on social media, or in advertising over the past three months. Of the 67% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Jordan in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to sneakers users, brand awareness of Jordan is at 67% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Jordan in Germany?
In total, 19% of German sneakers users say they like Jordan. However, in actuality, among the 67% of German respondents who know Jordan, 28% of people like the brand.
What is the usage share of Jordan in Germany?
All in all, 12% of sneakers users in Germany use Jordan. That means, of the 67% who know the brand, 18% use them.
How loyal are the owners of Jordan?
Around 8% of sneakers users in Germany say they are likely to use Jordan again. Set in relation to the 12% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around Jordan in Germany?
In September 2022, about 13% of German sneakers users had heard about Jordan in the media, on social media, or in advertising over the past three months. Of the 67% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Jordan in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
