Titleist brand profile in the UK 2022
When it comes to sportswear users, brand awareness of Titleist is at 33% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Titleist in the UK?
In total, 4% of UK sportswear users say they like Titleist. However, in actuality, among the 33% of UK respondents who know Titleist, 12% of people like the brand.
What is the usage share of Titleist in the UK?
All in all, 3% of sportswear users in the UK use Titleist. That means, of the 33% who know the brand, 9% use them.
How loyal are the owners of Titleist?
Around 2% of sportswear users in the UK say they are likely to use Titleist again. Set in relation to the 3% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around Titleist in the UK?
In September 2022, about 3% of UK sportswear users had heard about Titleist in the media, on social media, or in advertising over the past three months. Of the 33% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Titleist in the UK.
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