How high is the brand awareness of Umbro in the UK? When it comes to sportswear users, brand awareness of Umbro is at 86% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Umbro in the UK? In total, 14% of UK sportswear users say they like Umbro. However, in actuality, among the 86% of UK respondents who know Umbro, 16% of people like the brand.
What is the usage share of Umbro in the UK? All in all, 10% of sportswear users in the UK use Umbro. That means, of the 86% who know the brand, 12% use them.
How loyal are the owners of Umbro? Around 7% of sportswear users in the UK say they are likely to use Umbro again. Set in relation to the 10% usage share of the brand, this means that 70% of their owners show loyalty to the brand.
What's the buzz around Umbro in the UK? In September 2022, about 5% of UK sportswear users had heard about Umbro in the media, on social media, or in advertising over the past three months. Of the 86% who know the brand, that's 6%, meaning at the time of the survey there's little to no buzz around Umbro in the UK.
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Umbro brand awareness, usage, popularity, loyalty, and buzz among sportswear owners in the UK in 2022
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During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to sportswear, which of the following brands do you like?
Brand usage: When it comes to sportswear, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to sportswear, which of the following brands are you likely to purchase again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (December 13, 2022). Umbro brand awareness, usage, popularity, loyalty, and buzz among sportswear owners in the UK in 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/forecasts/1352111/umbro-sportswear-brand-profile-in-the-uk
Statista. "Umbro brand awareness, usage, popularity, loyalty, and buzz among sportswear owners in the UK in 2022." Chart. December 13, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/forecasts/1352111/umbro-sportswear-brand-profile-in-the-uk
Statista. (2022). Umbro brand awareness, usage, popularity, loyalty, and buzz among sportswear owners in the UK in 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/forecasts/1352111/umbro-sportswear-brand-profile-in-the-uk
Statista. "Umbro Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Sportswear Owners in The Uk in 2022." Statista, Statista Inc., 13 Dec 2022, https://www.statista.com/forecasts/1352111/umbro-sportswear-brand-profile-in-the-uk
Statista, Umbro brand awareness, usage, popularity, loyalty, and buzz among sportswear owners in the UK in 2022 Statista, https://www.statista.com/forecasts/1352111/umbro-sportswear-brand-profile-in-the-uk (last visited August 25, 2024)
Umbro brand awareness, usage, popularity, loyalty, and buzz among sportswear owners in the UK in 2022 [Graph], Statista, December 13, 2022. [Online]. Available: https://www.statista.com/forecasts/1352111/umbro-sportswear-brand-profile-in-the-uk