Bulgari brand profile in Germany 2022
How high is the brand awareness of Bulgari in Germany?
When it comes to jewelry owners, brand awareness of Bulgari is at 67% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bulgari in Germany?
In total, 14% of German jewelry owners say they like Bulgari. However, in actuality, among the 67% of German respondents who know Bulgari, 21% of people like the brand.
What is the usage share of Bulgari in Germany?
All in all, 9% of jewelry owners in Germany use Bulgari. That means, of the 67% who know the brand, 13% own them.
How loyal are the owners of Bulgari?
Around 5% of jewelry owners in Germany say they are likely to buy Bulgari again. Set in relation to the 9% usage share of the brand, this means that 56% of their owners show loyalty to the brand.
What's the buzz around Bulgari in Germany?
In September 2022, about 10% of German jewelry owners had heard about Bulgari in the media, on social media, or in advertising over the past three months. Of the 67% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Bulgari in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to jewelry owners, brand awareness of Bulgari is at 67% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bulgari in Germany?
In total, 14% of German jewelry owners say they like Bulgari. However, in actuality, among the 67% of German respondents who know Bulgari, 21% of people like the brand.
What is the usage share of Bulgari in Germany?
All in all, 9% of jewelry owners in Germany use Bulgari. That means, of the 67% who know the brand, 13% own them.
How loyal are the owners of Bulgari?
Around 5% of jewelry owners in Germany say they are likely to buy Bulgari again. Set in relation to the 9% usage share of the brand, this means that 56% of their owners show loyalty to the brand.
What's the buzz around Bulgari in Germany?
In September 2022, about 10% of German jewelry owners had heard about Bulgari in the media, on social media, or in advertising over the past three months. Of the 67% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Bulgari in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
