SIX brand profile in Germany 2022
How high is the brand awareness of SIX in Germany?
When it comes to jewelry owners, brand awareness of SIX is at 48% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is SIX in Germany?
In total, 11% of German jewelry owners say they like SIX. However, in actuality, among the 48% of German respondents who know SIX, 23% of people like the brand.
What is the usage share of SIX in Germany?
All in all, 10% of jewelry owners in Germany use SIX. That means, of the 48% who know the brand, 21% own them.
How loyal are the owners of SIX?
Around 6% of jewelry owners in Germany say they are likely to buy SIX again. Set in relation to the 10% usage share of the brand, this means that 60% of their owners show loyalty to the brand.
What's the buzz around SIX in Germany?
In September 2022, about 3% of German jewelry owners had heard about SIX in the media, on social media, or in advertising over the past three months. Of the 48% who know the brand, that's 6%, meaning at the time of the survey there's little to no buzz around SIX in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to jewelry owners, brand awareness of SIX is at 48% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is SIX in Germany?
In total, 11% of German jewelry owners say they like SIX. However, in actuality, among the 48% of German respondents who know SIX, 23% of people like the brand.
What is the usage share of SIX in Germany?
All in all, 10% of jewelry owners in Germany use SIX. That means, of the 48% who know the brand, 21% own them.
How loyal are the owners of SIX?
Around 6% of jewelry owners in Germany say they are likely to buy SIX again. Set in relation to the 10% usage share of the brand, this means that 60% of their owners show loyalty to the brand.
What's the buzz around SIX in Germany?
In September 2022, about 3% of German jewelry owners had heard about SIX in the media, on social media, or in advertising over the past three months. Of the 48% who know the brand, that's 6%, meaning at the time of the survey there's little to no buzz around SIX in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
