David Yurman brand profile in Germany 2022
When it comes to jewelry owners, brand awareness of David Yurman is at 19% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is David Yurman in Germany?
In total, 4% of German jewelry owners say they like David Yurman. However, in actuality, among the 19% of German respondents who know David Yurman, 21% of people like the brand.
What is the usage share of David Yurman in Germany?
All in all, 3% of jewelry owners in Germany use David Yurman. That means, of the 19% who know the brand, 16% own them.
How loyal are the owners of David Yurman?
Around 2% of jewelry owners in Germany say they are likely to buy David Yurman again. Set in relation to the 3% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around David Yurman in Germany?
In September 2022, about 3% of German jewelry owners had heard about David Yurman in the media, on social media, or in advertising over the past three months. Of the 19% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around David Yurman in Germany.
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