Tiffany & Co. brand profile in Germany 2022
How high is the brand awareness of Tiffany & Co. in Germany?
When it comes to jewelry owners, brand awareness of Tiffany & Co. is at 76% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Tiffany & Co. in Germany?
In total, 20% of German jewelry owners say they like Tiffany & Co.. However, in actuality, among the 76% of German respondents who know Tiffany & Co., 26% of people like the brand.
What is the usage share of Tiffany & Co. in Germany?
All in all, 8% of jewelry owners in Germany use Tiffany & Co.. That means, of the 76% who know the brand, 11% own them.
How loyal are the owners of Tiffany & Co.?
Around 6% of jewelry owners in Germany say they are likely to buy Tiffany & Co. again. Set in relation to the 8% usage share of the brand, this means that 75% of their owners show loyalty to the brand.
What's the buzz around Tiffany & Co. in Germany?
In September 2022, about 7% of German jewelry owners had heard about Tiffany & Co. in the media, on social media, or in advertising over the past three months. Of the 76% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Tiffany & Co. in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to jewelry owners, brand awareness of Tiffany & Co. is at 76% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Tiffany & Co. in Germany?
In total, 20% of German jewelry owners say they like Tiffany & Co.. However, in actuality, among the 76% of German respondents who know Tiffany & Co., 26% of people like the brand.
What is the usage share of Tiffany & Co. in Germany?
All in all, 8% of jewelry owners in Germany use Tiffany & Co.. That means, of the 76% who know the brand, 11% own them.
How loyal are the owners of Tiffany & Co.?
Around 6% of jewelry owners in Germany say they are likely to buy Tiffany & Co. again. Set in relation to the 8% usage share of the brand, this means that 75% of their owners show loyalty to the brand.
What's the buzz around Tiffany & Co. in Germany?
In September 2022, about 7% of German jewelry owners had heard about Tiffany & Co. in the media, on social media, or in advertising over the past three months. Of the 76% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Tiffany & Co. in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
