Thomas Sabo brand profile in Germany 2022
How high is the brand awareness of Thomas Sabo in Germany?
When it comes to jewelry owners, brand awareness of Thomas Sabo is at 59% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Thomas Sabo in Germany?
In total, 23% of German jewelry owners say they like Thomas Sabo. However, in actuality, among the 59% of German respondents who know Thomas Sabo, 39% of people like the brand.
What is the usage share of Thomas Sabo in Germany?
All in all, 17% of jewelry owners in Germany use Thomas Sabo. That means, of the 59% who know the brand, 29% own them.
How loyal are the owners of Thomas Sabo?
Around 12% of jewelry owners in Germany say they are likely to buy Thomas Sabo again. Set in relation to the 17% usage share of the brand, this means that 71% of their owners show loyalty to the brand.
What's the buzz around Thomas Sabo in Germany?
In September 2022, about 8% of German jewelry owners had heard about Thomas Sabo in the media, on social media, or in advertising over the past three months. Of the 59% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Thomas Sabo in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to jewelry owners, brand awareness of Thomas Sabo is at 59% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Thomas Sabo in Germany?
In total, 23% of German jewelry owners say they like Thomas Sabo. However, in actuality, among the 59% of German respondents who know Thomas Sabo, 39% of people like the brand.
What is the usage share of Thomas Sabo in Germany?
All in all, 17% of jewelry owners in Germany use Thomas Sabo. That means, of the 59% who know the brand, 29% own them.
How loyal are the owners of Thomas Sabo?
Around 12% of jewelry owners in Germany say they are likely to buy Thomas Sabo again. Set in relation to the 17% usage share of the brand, this means that 71% of their owners show loyalty to the brand.
What's the buzz around Thomas Sabo in Germany?
In September 2022, about 8% of German jewelry owners had heard about Thomas Sabo in the media, on social media, or in advertising over the past three months. Of the 59% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Thomas Sabo in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
