Citizen brand profile in the UK 2022
How high is the brand awareness of Citizen in the UK?
When it comes to watches users, brand awareness of Citizen is at 73% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Citizen in the UK?
In total, 17% of UK watches users say they like Citizen. However, in actuality, among the 73% of UK respondents who know Citizen, 23% of people like the brand.
What is the usage share of Citizen in the UK?
All in all, 11% of watches users in the UK use Citizen. That means, of the 73% who know the brand, 15% use them.
How loyal are the owners of Citizen?
Around 7% of watches users in the UK say they are likely to use Citizen again. Set in relation to the 11% usage share of the brand, this means that 64% of their owners show loyalty to the brand.
What's the buzz around Citizen in the UK?
In September 2022, about 8% of UK watches users had heard about Citizen in the media, on social media, or in advertising over the past three months. Of the 73% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Citizen in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to watches users, brand awareness of Citizen is at 73% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Citizen in the UK?
In total, 17% of UK watches users say they like Citizen. However, in actuality, among the 73% of UK respondents who know Citizen, 23% of people like the brand.
What is the usage share of Citizen in the UK?
All in all, 11% of watches users in the UK use Citizen. That means, of the 73% who know the brand, 15% use them.
How loyal are the owners of Citizen?
Around 7% of watches users in the UK say they are likely to use Citizen again. Set in relation to the 11% usage share of the brand, this means that 64% of their owners show loyalty to the brand.
What's the buzz around Citizen in the UK?
In September 2022, about 8% of UK watches users had heard about Citizen in the media, on social media, or in advertising over the past three months. Of the 73% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Citizen in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
