Wempe brand profile in Germany 2022
How high is the brand awareness of Wempe in Germany?
When it comes to jewelry owners, brand awareness of Wempe is at 33% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Wempe in Germany?
In total, 6% of German jewelry owners say they like Wempe. However, in actuality, among the 33% of German respondents who know Wempe, 18% of people like the brand.
What is the usage share of Wempe in Germany?
All in all, 4% of jewelry owners in Germany use Wempe. That means, of the 33% who know the brand, 12% own them.
How loyal are the owners of Wempe?
Around 3% of jewelry owners in Germany say they are likely to buy Wempe again. Set in relation to the 4% usage share of the brand, this means that 75% of their owners show loyalty to the brand.
What's the buzz around Wempe in Germany?
In September 2022, about 1% of German jewelry owners had heard about Wempe in the media, on social media, or in advertising over the past three months. Of the 33% who know the brand, that's 3%, meaning at the time of the survey there's little to no buzz around Wempe in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to jewelry owners, brand awareness of Wempe is at 33% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Wempe in Germany?
In total, 6% of German jewelry owners say they like Wempe. However, in actuality, among the 33% of German respondents who know Wempe, 18% of people like the brand.
What is the usage share of Wempe in Germany?
All in all, 4% of jewelry owners in Germany use Wempe. That means, of the 33% who know the brand, 12% own them.
How loyal are the owners of Wempe?
Around 3% of jewelry owners in Germany say they are likely to buy Wempe again. Set in relation to the 4% usage share of the brand, this means that 75% of their owners show loyalty to the brand.
What's the buzz around Wempe in Germany?
In September 2022, about 1% of German jewelry owners had heard about Wempe in the media, on social media, or in advertising over the past three months. Of the 33% who know the brand, that's 3%, meaning at the time of the survey there's little to no buzz around Wempe in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
