CHRIST brand profile in Germany 2022
When it comes to jewelry owners, brand awareness of CHRIST is at 85% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is CHRIST in Germany?
In total, 43% of German jewelry owners say they like CHRIST. However, in actuality, among the 85% of German respondents who know CHRIST, 51% of people like the brand.
What is the usage share of CHRIST in Germany?
All in all, 35% of jewelry owners in Germany use CHRIST. That means, of the 85% who know the brand, 41% own them.
How loyal are the owners of CHRIST?
Around 26% of jewelry owners in Germany say they are likely to buy CHRIST again. Set in relation to the 35% usage share of the brand, this means that 74% of their owners show loyalty to the brand.
What's the buzz around CHRIST in Germany?
In September 2022, about 22% of German jewelry owners had heard about CHRIST in the media, on social media, or in advertising over the past three months. Of the 85% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around CHRIST in Germany.
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