Chopard brand profile in Germany 2022
How high is the brand awareness of Chopard in Germany?
When it comes to jewelry owners, brand awareness of Chopard is at 45% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Chopard in Germany?
In total, 7% of German jewelry owners say they like Chopard. However, in actuality, among the 45% of German respondents who know Chopard, 16% of people like the brand.
What is the usage share of Chopard in Germany?
All in all, 3% of jewelry owners in Germany use Chopard. That means, of the 45% who know the brand, 7% own them.
How loyal are the owners of Chopard?
Around 1% of jewelry owners in Germany say they are likely to buy Chopard again. Set in relation to the 3% usage share of the brand, this means that 33% of their owners show loyalty to the brand.
What's the buzz around Chopard in Germany?
In September 2022, about 4% of German jewelry owners had heard about Chopard in the media, on social media, or in advertising over the past three months. Of the 45% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Chopard in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to jewelry owners, brand awareness of Chopard is at 45% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Chopard in Germany?
In total, 7% of German jewelry owners say they like Chopard. However, in actuality, among the 45% of German respondents who know Chopard, 16% of people like the brand.
What is the usage share of Chopard in Germany?
All in all, 3% of jewelry owners in Germany use Chopard. That means, of the 45% who know the brand, 7% own them.
How loyal are the owners of Chopard?
Around 1% of jewelry owners in Germany say they are likely to buy Chopard again. Set in relation to the 3% usage share of the brand, this means that 33% of their owners show loyalty to the brand.
What's the buzz around Chopard in Germany?
In September 2022, about 4% of German jewelry owners had heard about Chopard in the media, on social media, or in advertising over the past three months. Of the 45% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Chopard in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
