Galeria brand profile in Germany 2022
When it comes to jewelry owners, brand awareness of Galeria is at 68% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Galeria in Germany?
In total, 14% of German jewelry owners say they like Galeria. However, in actuality, among the 68% of German respondents who know Galeria, 21% of people like the brand.
What is the usage share of Galeria in Germany?
All in all, 12% of jewelry owners in Germany use Galeria. That means, of the 68% who know the brand, 18% own them.
How loyal are the owners of Galeria?
Around 8% of jewelry owners in Germany say they are likely to buy Galeria again. Set in relation to the 12% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around Galeria in Germany?
In September 2022, about 10% of German jewelry owners had heard about Galeria in the media, on social media, or in advertising over the past three months. Of the 68% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Galeria in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.