How high is the brand awareness of VEJA in the UK? When it comes to sneakers users, brand awareness of VEJA is at 22% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is VEJA in the UK? In total, 4% of UK sneakers users say they like VEJA. However, in actuality, among the 22% of UK respondents who know VEJA, 18% of people like the brand.
What is the usage share of VEJA in the UK? All in all, 2% of sneakers users in the UK use VEJA. That means, of the 22% who know the brand, 9% use them.
How loyal are the owners of VEJA? Around 2% of sneakers users in the UK say they are likely to use VEJA again. Set in relation to the 2% usage share of the brand, this means that 100% of their owners show loyalty to the brand.
What's the buzz around VEJA in the UK? In September 2022, about 2% of UK sneakers users had heard about VEJA in the media, on social media, or in advertising over the past three months. Of the 22% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around VEJA in the UK.
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VEJA brand awareness, usage, popularity, loyalty, and buzz among sneakers owners in the UK in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to sneakers, which of the following brands do you like?
Brand usage: When it comes to sneakers, which of the following brands do you own currently?
Brand loyalty: When it comes to sneakers, which of the following brands are you likely to purchase again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (December 13, 2022). VEJA brand awareness, usage, popularity, loyalty, and buzz among sneakers owners in the UK in 2022 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/forecasts/1352088/veja-sneakers-brand-profile-in-the-uk
Statista. "VEJA brand awareness, usage, popularity, loyalty, and buzz among sneakers owners in the UK in 2022." Chart. December 13, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/forecasts/1352088/veja-sneakers-brand-profile-in-the-uk
Statista. (2022). VEJA brand awareness, usage, popularity, loyalty, and buzz among sneakers owners in the UK in 2022. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/forecasts/1352088/veja-sneakers-brand-profile-in-the-uk
Statista. "Veja Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Sneakers Owners in The Uk in 2022." Statista, Statista Inc., 13 Dec 2022, https://www.statista.com/forecasts/1352088/veja-sneakers-brand-profile-in-the-uk
Statista, VEJA brand awareness, usage, popularity, loyalty, and buzz among sneakers owners in the UK in 2022 Statista, https://www.statista.com/forecasts/1352088/veja-sneakers-brand-profile-in-the-uk (last visited December 23, 2024)
VEJA brand awareness, usage, popularity, loyalty, and buzz among sneakers owners in the UK in 2022 [Graph], Statista, December 13, 2022. [Online]. Available: https://www.statista.com/forecasts/1352088/veja-sneakers-brand-profile-in-the-uk