How high is the brand awareness of Kappa in the UK? When it comes to sportswear users, brand awareness of Kappa is at 75% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Kappa in the UK? In total, 12% of UK sportswear users say they like Kappa. However, in actuality, among the 75% of UK respondents who know Kappa, 16% of people like the brand.
What is the usage share of Kappa in the UK? All in all, 8% of sportswear users in the UK use Kappa. That means, of the 75% who know the brand, 11% use them.
How loyal are the owners of Kappa? Around 4% of sportswear users in the UK say they are likely to use Kappa again. Set in relation to the 8% usage share of the brand, this means that 50% of their owners show loyalty to the brand.
What's the buzz around Kappa in the UK? In September 2022, about 6% of UK sportswear users had heard about Kappa in the media, on social media, or in advertising over the past three months. Of the 75% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Kappa in the UK.
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Kappa brand awareness, usage, popularity, loyalty, and buzz among sportswear owners in the UK in 2022
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During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to sportswear, which of the following brands do you like?
Brand usage: When it comes to sportswear, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to sportswear, which of the following brands are you likely to purchase again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (December 13, 2022). Kappa brand awareness, usage, popularity, loyalty, and buzz among sportswear owners in the UK in 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/forecasts/1352082/kappa-sportswear-brand-profile-in-the-uk
Statista. "Kappa brand awareness, usage, popularity, loyalty, and buzz among sportswear owners in the UK in 2022." Chart. December 13, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/forecasts/1352082/kappa-sportswear-brand-profile-in-the-uk
Statista. (2022). Kappa brand awareness, usage, popularity, loyalty, and buzz among sportswear owners in the UK in 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/forecasts/1352082/kappa-sportswear-brand-profile-in-the-uk
Statista. "Kappa Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Sportswear Owners in The Uk in 2022." Statista, Statista Inc., 13 Dec 2022, https://www.statista.com/forecasts/1352082/kappa-sportswear-brand-profile-in-the-uk
Statista, Kappa brand awareness, usage, popularity, loyalty, and buzz among sportswear owners in the UK in 2022 Statista, https://www.statista.com/forecasts/1352082/kappa-sportswear-brand-profile-in-the-uk (last visited August 25, 2024)
Kappa brand awareness, usage, popularity, loyalty, and buzz among sportswear owners in the UK in 2022 [Graph], Statista, December 13, 2022. [Online]. Available: https://www.statista.com/forecasts/1352082/kappa-sportswear-brand-profile-in-the-uk