Bijou Brigitte brand profile in Germany 2022
How high is the brand awareness of Bijou Brigitte in Germany?
When it comes to jewelry owners, brand awareness of Bijou Brigitte is at 76% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bijou Brigitte in Germany?
In total, 29% of German jewelry owners say they like Bijou Brigitte. However, in actuality, among the 76% of German respondents who know Bijou Brigitte, 38% of people like the brand.
What is the usage share of Bijou Brigitte in Germany?
All in all, 29% of jewelry owners in Germany use Bijou Brigitte. That means, of the 76% who know the brand, 38% own them.
How loyal are the owners of Bijou Brigitte?
Around 19% of jewelry owners in Germany say they are likely to buy Bijou Brigitte again. Set in relation to the 29% usage share of the brand, this means that 66% of their owners show loyalty to the brand.
What's the buzz around Bijou Brigitte in Germany?
In September 2022, about 12% of German jewelry owners had heard about Bijou Brigitte in the media, on social media, or in advertising over the past three months. Of the 76% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Bijou Brigitte in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to jewelry owners, brand awareness of Bijou Brigitte is at 76% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bijou Brigitte in Germany?
In total, 29% of German jewelry owners say they like Bijou Brigitte. However, in actuality, among the 76% of German respondents who know Bijou Brigitte, 38% of people like the brand.
What is the usage share of Bijou Brigitte in Germany?
All in all, 29% of jewelry owners in Germany use Bijou Brigitte. That means, of the 76% who know the brand, 38% own them.
How loyal are the owners of Bijou Brigitte?
Around 19% of jewelry owners in Germany say they are likely to buy Bijou Brigitte again. Set in relation to the 29% usage share of the brand, this means that 66% of their owners show loyalty to the brand.
What's the buzz around Bijou Brigitte in Germany?
In September 2022, about 12% of German jewelry owners had heard about Bijou Brigitte in the media, on social media, or in advertising over the past three months. Of the 76% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Bijou Brigitte in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
