Patek Philippe brand profile in the UK 2022
How high is the brand awareness of Patek Philippe in the UK?
When it comes to watches users, brand awareness of Patek Philippe is at 35% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Patek Philippe in the UK?
In total, 10% of UK watches users say they like Patek Philippe. However, in actuality, among the 35% of UK respondents who know Patek Philippe, 29% of people like the brand.
What is the usage share of Patek Philippe in the UK?
All in all, 2% of watches users in the UK use Patek Philippe. That means, of the 35% who know the brand, 6% use them.
How loyal are the owners of Patek Philippe?
Around 2% of watches users in the UK say they are likely to use Patek Philippe again. Set in relation to the 2% usage share of the brand, this means that 100% of their owners show loyalty to the brand.
What's the buzz around Patek Philippe in the UK?
In September 2022, about 4% of UK watches users had heard about Patek Philippe in the media, on social media, or in advertising over the past three months. Of the 35% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Patek Philippe in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to watches users, brand awareness of Patek Philippe is at 35% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Patek Philippe in the UK?
In total, 10% of UK watches users say they like Patek Philippe. However, in actuality, among the 35% of UK respondents who know Patek Philippe, 29% of people like the brand.
What is the usage share of Patek Philippe in the UK?
All in all, 2% of watches users in the UK use Patek Philippe. That means, of the 35% who know the brand, 6% use them.
How loyal are the owners of Patek Philippe?
Around 2% of watches users in the UK say they are likely to use Patek Philippe again. Set in relation to the 2% usage share of the brand, this means that 100% of their owners show loyalty to the brand.
What's the buzz around Patek Philippe in the UK?
In September 2022, about 4% of UK watches users had heard about Patek Philippe in the media, on social media, or in advertising over the past three months. Of the 35% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Patek Philippe in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
