Patagonia brand profile in the UK 2022
How high is the brand awareness of Patagonia in the UK?
When it comes to outdoor fashion users, brand awareness of Patagonia is at 51% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Patagonia in the UK?
In total, 18% of UK outdoor fashion users say they like Patagonia. However, in actuality, among the 51% of UK respondents who know Patagonia, 35% of people like the brand.
What is the usage share of Patagonia in the UK?
All in all, 9% of outdoor fashion users in the UK use Patagonia. That means, of the 51% who know the brand, 18% use them.
How loyal are the owners of Patagonia?
Around 6% of outdoor fashion users in the UK say they are likely to use Patagonia again. Set in relation to the 9% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around Patagonia in the UK?
In September 2022, about 10% of UK outdoor fashion users had heard about Patagonia in the media, on social media, or in advertising over the past three months. Of the 51% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Patagonia in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to outdoor fashion users, brand awareness of Patagonia is at 51% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Patagonia in the UK?
In total, 18% of UK outdoor fashion users say they like Patagonia. However, in actuality, among the 51% of UK respondents who know Patagonia, 35% of people like the brand.
What is the usage share of Patagonia in the UK?
All in all, 9% of outdoor fashion users in the UK use Patagonia. That means, of the 51% who know the brand, 18% use them.
How loyal are the owners of Patagonia?
Around 6% of outdoor fashion users in the UK say they are likely to use Patagonia again. Set in relation to the 9% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around Patagonia in the UK?
In September 2022, about 10% of UK outdoor fashion users had heard about Patagonia in the media, on social media, or in advertising over the past three months. Of the 51% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Patagonia in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
