Fila brand profile in the UK 2022
How high is the brand awareness of Fila in the UK?
When it comes to sneakers users, brand awareness of Fila is at 88% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Fila in the UK?
In total, 15% of UK sneakers users say they like Fila. However, in actuality, among the 88% of UK respondents who know Fila, 17% of people like the brand.
What is the usage share of Fila in the UK?
All in all, 9% of sneakers users in the UK use Fila. That means, of the 88% who know the brand, 10% use them.
How loyal are the owners of Fila?
Around 4% of sneakers users in the UK say they are likely to use Fila again. Set in relation to the 9% usage share of the brand, this means that 44% of their owners show loyalty to the brand.
What's the buzz around Fila in the UK?
In September 2022, about 8% of UK sneakers users had heard about Fila in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Fila in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to sneakers users, brand awareness of Fila is at 88% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Fila in the UK?
In total, 15% of UK sneakers users say they like Fila. However, in actuality, among the 88% of UK respondents who know Fila, 17% of people like the brand.
What is the usage share of Fila in the UK?
All in all, 9% of sneakers users in the UK use Fila. That means, of the 88% who know the brand, 10% use them.
How loyal are the owners of Fila?
Around 4% of sneakers users in the UK say they are likely to use Fila again. Set in relation to the 9% usage share of the brand, this means that 44% of their owners show loyalty to the brand.
What's the buzz around Fila in the UK?
In September 2022, about 8% of UK sneakers users had heard about Fila in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Fila in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
