allbirds brand profile in the UK 2022
When it comes to sneakers users, brand awareness of allbirds is at 19% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is allbirds in the UK?
In total, 3% of UK sneakers users say they like allbirds. However, in actuality, among the 19% of UK respondents who know allbirds, 16% of people like the brand.
What is the usage share of allbirds in the UK?
All in all, 2% of sneakers users in the UK use allbirds. That means, of the 19% who know the brand, 11% use them.
How loyal are the owners of allbirds?
Around 1% of sneakers users in the UK say they are likely to use allbirds again. Set in relation to the 2% usage share of the brand, this means that 50% of their owners show loyalty to the brand.
What's the buzz around allbirds in the UK?
In September 2022, about 3% of UK sneakers users had heard about allbirds in the media, on social media, or in advertising over the past three months. Of the 19% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around allbirds in the UK.
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