New Balance brand profile in the United States 2024
How high is the brand awareness of New Balance in the United States?
When it comes to sneakers owners, brand awareness of New Balance is at 88% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is New Balance in the United States?
In total, 40% of U.S. sneakers owners say they like New Balance. However, in actuality, among the 88% of U.S. respondents who know New Balance, 45% of people like the brand.
What is the usage share of New Balance in the United States?
All in all, 27% of sneakers owners in the United States own New Balance. That means, of the 88% who know the brand, 31% own them.
How loyal are the owners of New Balance?
Around 22% of sneakers owners in the United States say they are likely to purchase New Balance again. Set in relation to the 27% usage share of the brand, this means that 81% of their owners show loyalty to the brand.
What's the buzz around New Balance in the United States?
In March 2024, about 24% of U.S. sneakers owners had heard about New Balance in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around New Balance in the United States.
When it comes to sneakers owners, brand awareness of New Balance is at 88% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is New Balance in the United States?
In total, 40% of U.S. sneakers owners say they like New Balance. However, in actuality, among the 88% of U.S. respondents who know New Balance, 45% of people like the brand.
What is the usage share of New Balance in the United States?
All in all, 27% of sneakers owners in the United States own New Balance. That means, of the 88% who know the brand, 31% own them.
How loyal are the owners of New Balance?
Around 22% of sneakers owners in the United States say they are likely to purchase New Balance again. Set in relation to the 27% usage share of the brand, this means that 81% of their owners show loyalty to the brand.
What's the buzz around New Balance in the United States?
In March 2024, about 24% of U.S. sneakers owners had heard about New Balance in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around New Balance in the United States.
