How high is the brand awareness of Li-Ning in the UK? When it comes to sportswear users, brand awareness of Li-Ning is at 20% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Li-Ning in the UK? In total, 3% of UK sportswear users say they like Li-Ning. However, in actuality, among the 20% of UK respondents who know Li-Ning, 15% of people like the brand.
What is the usage share of Li-Ning in the UK? All in all, 3% of sportswear users in the UK use Li-Ning. That means, of the 20% who know the brand, 15% use them.
How loyal are the owners of Li-Ning? Around 1% of sportswear users in the UK say they are likely to use Li-Ning again. Set in relation to the 3% usage share of the brand, this means that 33% of their owners show loyalty to the brand.
What's the buzz around Li-Ning in the UK? In September 2022, about 2% of UK sportswear users had heard about Li-Ning in the media, on social media, or in advertising over the past three months. Of the 20% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around Li-Ning in the UK.
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Li-Ning brand awareness, usage, popularity, loyalty, and buzz among sportswear owners in the UK in 2022
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During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to sportswear, which of the following brands do you like?
Brand usage: When it comes to sportswear, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to sportswear, which of the following brands are you likely to purchase again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (December 13, 2022). Li-Ning brand awareness, usage, popularity, loyalty, and buzz among sportswear owners in the UK in 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/forecasts/1352068/li-ning-sportswear-brand-profile-in-the-uk
Statista. "Li-Ning brand awareness, usage, popularity, loyalty, and buzz among sportswear owners in the UK in 2022." Chart. December 13, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/forecasts/1352068/li-ning-sportswear-brand-profile-in-the-uk
Statista. (2022). Li-Ning brand awareness, usage, popularity, loyalty, and buzz among sportswear owners in the UK in 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/forecasts/1352068/li-ning-sportswear-brand-profile-in-the-uk
Statista. "Li-ning Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Sportswear Owners in The Uk in 2022." Statista, Statista Inc., 13 Dec 2022, https://www.statista.com/forecasts/1352068/li-ning-sportswear-brand-profile-in-the-uk
Statista, Li-Ning brand awareness, usage, popularity, loyalty, and buzz among sportswear owners in the UK in 2022 Statista, https://www.statista.com/forecasts/1352068/li-ning-sportswear-brand-profile-in-the-uk (last visited August 25, 2024)
Li-Ning brand awareness, usage, popularity, loyalty, and buzz among sportswear owners in the UK in 2022 [Graph], Statista, December 13, 2022. [Online]. Available: https://www.statista.com/forecasts/1352068/li-ning-sportswear-brand-profile-in-the-uk