Fendi brand profile in the UK 2022
How high is the brand awareness of Fendi in the UK?
When it comes to luxury fashion users, brand awareness of Fendi is at 69% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Fendi in the UK?
In total, 21% of UK luxury fashion users say they like Fendi. However, in actuality, among the 69% of UK respondents who know Fendi, 30% of people like the brand.
What is the usage share of Fendi in the UK?
All in all, 9% of luxury fashion users in the UK use Fendi. That means, of the 69% who know the brand, 13% use them.
How loyal are the owners of Fendi?
Around 5% of luxury fashion users in the UK say they are likely to use Fendi again. Set in relation to the 9% usage share of the brand, this means that 56% of their owners show loyalty to the brand.
What's the buzz around Fendi in the UK?
In September 2022, about 8% of UK luxury fashion users had heard about Fendi in the media, on social media, or in advertising over the past three months. Of the 69% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Fendi in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to luxury fashion users, brand awareness of Fendi is at 69% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Fendi in the UK?
In total, 21% of UK luxury fashion users say they like Fendi. However, in actuality, among the 69% of UK respondents who know Fendi, 30% of people like the brand.
What is the usage share of Fendi in the UK?
All in all, 9% of luxury fashion users in the UK use Fendi. That means, of the 69% who know the brand, 13% use them.
How loyal are the owners of Fendi?
Around 5% of luxury fashion users in the UK say they are likely to use Fendi again. Set in relation to the 9% usage share of the brand, this means that 56% of their owners show loyalty to the brand.
What's the buzz around Fendi in the UK?
In September 2022, about 8% of UK luxury fashion users had heard about Fendi in the media, on social media, or in advertising over the past three months. Of the 69% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Fendi in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
