icebreaker brand profile in the UK 2022
How high is the brand awareness of icebreaker in the UK?
When it comes to outdoor fashion users, brand awareness of icebreaker is at 24% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is icebreaker in the UK?
In total, 5% of UK outdoor fashion users say they like icebreaker. However, in actuality, among the 24% of UK respondents who know icebreaker, 21% of people like the brand.
What is the usage share of icebreaker in the UK?
All in all, 5% of outdoor fashion users in the UK use icebreaker. That means, of the 24% who know the brand, 21% use them.
How loyal are the owners of icebreaker?
Around 2% of outdoor fashion users in the UK say they are likely to use icebreaker again. Set in relation to the 5% usage share of the brand, this means that 40% of their owners show loyalty to the brand.
What's the buzz around icebreaker in the UK?
In September 2022, about 3% of UK outdoor fashion users had heard about icebreaker in the media, on social media, or in advertising over the past three months. Of the 24% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around icebreaker in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to outdoor fashion users, brand awareness of icebreaker is at 24% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is icebreaker in the UK?
In total, 5% of UK outdoor fashion users say they like icebreaker. However, in actuality, among the 24% of UK respondents who know icebreaker, 21% of people like the brand.
What is the usage share of icebreaker in the UK?
All in all, 5% of outdoor fashion users in the UK use icebreaker. That means, of the 24% who know the brand, 21% use them.
How loyal are the owners of icebreaker?
Around 2% of outdoor fashion users in the UK say they are likely to use icebreaker again. Set in relation to the 5% usage share of the brand, this means that 40% of their owners show loyalty to the brand.
What's the buzz around icebreaker in the UK?
In September 2022, about 3% of UK outdoor fashion users had heard about icebreaker in the media, on social media, or in advertising over the past three months. Of the 24% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around icebreaker in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
