Cartier brand profile in Germany 2022
How high is the brand awareness of Cartier in Germany?
When it comes to jewelry owners, brand awareness of Cartier is at 80% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Cartier in Germany?
In total, 25% of German jewelry owners say they like Cartier. However, in actuality, among the 80% of German respondents who know Cartier, 31% of people like the brand.
What is the usage share of Cartier in Germany?
All in all, 13% of jewelry owners in Germany use Cartier. That means, of the 80% who know the brand, 16% own them.
How loyal are the owners of Cartier?
Around 10% of jewelry owners in Germany say they are likely to buy Cartier again. Set in relation to the 13% usage share of the brand, this means that 77% of their owners show loyalty to the brand.
What's the buzz around Cartier in Germany?
In September 2022, about 18% of German jewelry owners had heard about Cartier in the media, on social media, or in advertising over the past three months. Of the 80% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Cartier in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to jewelry owners, brand awareness of Cartier is at 80% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Cartier in Germany?
In total, 25% of German jewelry owners say they like Cartier. However, in actuality, among the 80% of German respondents who know Cartier, 31% of people like the brand.
What is the usage share of Cartier in Germany?
All in all, 13% of jewelry owners in Germany use Cartier. That means, of the 80% who know the brand, 16% own them.
How loyal are the owners of Cartier?
Around 10% of jewelry owners in Germany say they are likely to buy Cartier again. Set in relation to the 13% usage share of the brand, this means that 77% of their owners show loyalty to the brand.
What's the buzz around Cartier in Germany?
In September 2022, about 18% of German jewelry owners had heard about Cartier in the media, on social media, or in advertising over the past three months. Of the 80% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Cartier in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
