Chanel brand profile in Germany 2022
How high is the brand awareness of Chanel in Germany?
When it comes to jewelry owners, brand awareness of Chanel is at 92% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Chanel in Germany?
In total, 27% of German jewelry owners say they like Chanel. However, in actuality, among the 92% of German respondents who know Chanel, 29% of people like the brand.
What is the usage share of Chanel in Germany?
All in all, 15% of jewelry owners in Germany use Chanel. That means, of the 92% who know the brand, 16% own them.
How loyal are the owners of Chanel?
Around 10% of jewelry owners in Germany say they are likely to buy Chanel again. Set in relation to the 15% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around Chanel in Germany?
In September 2022, about 25% of German jewelry owners had heard about Chanel in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around Chanel in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to jewelry owners, brand awareness of Chanel is at 92% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Chanel in Germany?
In total, 27% of German jewelry owners say they like Chanel. However, in actuality, among the 92% of German respondents who know Chanel, 29% of people like the brand.
What is the usage share of Chanel in Germany?
All in all, 15% of jewelry owners in Germany use Chanel. That means, of the 92% who know the brand, 16% own them.
How loyal are the owners of Chanel?
Around 10% of jewelry owners in Germany say they are likely to buy Chanel again. Set in relation to the 15% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around Chanel in Germany?
In September 2022, about 25% of German jewelry owners had heard about Chanel in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around Chanel in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
