How high is the brand awareness of Autry in the UK? When it comes to sneakers users, brand awareness of Autry is at 14% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Autry in the UK? In total, 3% of UK sneakers users say they like Autry. However, in actuality, among the 14% of UK respondents who know Autry, 21% of people like the brand.
What is the usage share of Autry in the UK? All in all, 2% of sneakers users in the UK use Autry. That means, of the 14% who know the brand, 14% use them.
How loyal are the owners of Autry? Around 1% of sneakers users in the UK say they are likely to use Autry again. Set in relation to the 2% usage share of the brand, this means that 50% of their owners show loyalty to the brand.
What's the buzz around Autry in the UK? In September 2022, about 2% of UK sneakers users had heard about Autry in the media, on social media, or in advertising over the past three months. Of the 14% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Autry in the UK.
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Autry brand awareness, usage, popularity, loyalty, and buzz among sneakers owners in the UK in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to sneakers, which of the following brands do you like?
Brand usage: When it comes to sneakers, which of the following brands do you own currently?
Brand loyalty: When it comes to sneakers, which of the following brands are you likely to purchase again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (December 13, 2022). Autry brand awareness, usage, popularity, loyalty, and buzz among sneakers owners in the UK in 2022 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/forecasts/1352053/autry-sneakers-brand-profile-in-the-uk
Statista. "Autry brand awareness, usage, popularity, loyalty, and buzz among sneakers owners in the UK in 2022." Chart. December 13, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/forecasts/1352053/autry-sneakers-brand-profile-in-the-uk
Statista. (2022). Autry brand awareness, usage, popularity, loyalty, and buzz among sneakers owners in the UK in 2022. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/forecasts/1352053/autry-sneakers-brand-profile-in-the-uk
Statista. "Autry Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Sneakers Owners in The Uk in 2022." Statista, Statista Inc., 13 Dec 2022, https://www.statista.com/forecasts/1352053/autry-sneakers-brand-profile-in-the-uk
Statista, Autry brand awareness, usage, popularity, loyalty, and buzz among sneakers owners in the UK in 2022 Statista, https://www.statista.com/forecasts/1352053/autry-sneakers-brand-profile-in-the-uk (last visited December 23, 2024)
Autry brand awareness, usage, popularity, loyalty, and buzz among sneakers owners in the UK in 2022 [Graph], Statista, December 13, 2022. [Online]. Available: https://www.statista.com/forecasts/1352053/autry-sneakers-brand-profile-in-the-uk