Helly Hansen brand profile in the UK 2022
How high is the brand awareness of Helly Hansen in the UK?
When it comes to outdoor fashion users, brand awareness of Helly Hansen is at 64% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Helly Hansen in the UK?
In total, 28% of UK outdoor fashion users say they like Helly Hansen. However, in actuality, among the 64% of UK respondents who know Helly Hansen, 44% of people like the brand.
What is the usage share of Helly Hansen in the UK?
All in all, 16% of outdoor fashion users in the UK use Helly Hansen. That means, of the 64% who know the brand, 25% use them.
How loyal are the owners of Helly Hansen?
Around 11% of outdoor fashion users in the UK say they are likely to use Helly Hansen again. Set in relation to the 16% usage share of the brand, this means that 69% of their owners show loyalty to the brand.
What's the buzz around Helly Hansen in the UK?
In September 2022, about 11% of UK outdoor fashion users had heard about Helly Hansen in the media, on social media, or in advertising over the past three months. Of the 64% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Helly Hansen in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to outdoor fashion users, brand awareness of Helly Hansen is at 64% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Helly Hansen in the UK?
In total, 28% of UK outdoor fashion users say they like Helly Hansen. However, in actuality, among the 64% of UK respondents who know Helly Hansen, 44% of people like the brand.
What is the usage share of Helly Hansen in the UK?
All in all, 16% of outdoor fashion users in the UK use Helly Hansen. That means, of the 64% who know the brand, 25% use them.
How loyal are the owners of Helly Hansen?
Around 11% of outdoor fashion users in the UK say they are likely to use Helly Hansen again. Set in relation to the 16% usage share of the brand, this means that 69% of their owners show loyalty to the brand.
What's the buzz around Helly Hansen in the UK?
In September 2022, about 11% of UK outdoor fashion users had heard about Helly Hansen in the media, on social media, or in advertising over the past three months. Of the 64% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Helly Hansen in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
