Champion brand profile in the UK 2022
When it comes to sportswear users, brand awareness of Champion is at 75% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Champion in the UK?
In total, 13% of UK sportswear users say they like Champion. However, in actuality, among the 75% of UK respondents who know Champion, 17% of people like the brand.
What is the usage share of Champion in the UK?
All in all, 10% of sportswear users in the UK use Champion. That means, of the 75% who know the brand, 13% use them.
How loyal are the owners of Champion?
Around 6% of sportswear users in the UK say they are likely to use Champion again. Set in relation to the 10% usage share of the brand, this means that 60% of their owners show loyalty to the brand.
What's the buzz around Champion in the UK?
In September 2022, about 8% of UK sportswear users had heard about Champion in the media, on social media, or in advertising over the past three months. Of the 75% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Champion in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.