prAna brand profile in the United States 2024
How high is the brand awareness of prAna in the United States?
When it comes to outdoor fashion owners, brand awareness of prAna is at 23% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is prAna in the United States?
In total, 5% of U.S. outdoor fashion owners say they like prAna. However, in actuality, among the 23% of U.S. respondents who know prAna, 22% of people like the brand.
What is the usage share of prAna in the United States?
All in all, 4% of outdoor fashion owners in the United States own prAna. That means, of the 23% who know the brand, 17% own them.
How loyal are the owners of prAna?
Around 3% of outdoor fashion owners in the United States say they are likely to purchase prAna again. Set in relation to the 4% usage share of the brand, this means that 75% of their owners show loyalty to the brand.
What's the buzz around prAna in the United States?
In March 2024, about 4% of U.S. outdoor fashion owners had heard about prAna in the media, on social media, or in advertising over the past three months. Of the 23% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around prAna in the United States.
When it comes to outdoor fashion owners, brand awareness of prAna is at 23% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is prAna in the United States?
In total, 5% of U.S. outdoor fashion owners say they like prAna. However, in actuality, among the 23% of U.S. respondents who know prAna, 22% of people like the brand.
What is the usage share of prAna in the United States?
All in all, 4% of outdoor fashion owners in the United States own prAna. That means, of the 23% who know the brand, 17% own them.
How loyal are the owners of prAna?
Around 3% of outdoor fashion owners in the United States say they are likely to purchase prAna again. Set in relation to the 4% usage share of the brand, this means that 75% of their owners show loyalty to the brand.
What's the buzz around prAna in the United States?
In March 2024, about 4% of U.S. outdoor fashion owners had heard about prAna in the media, on social media, or in advertising over the past three months. Of the 23% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around prAna in the United States.
