Smartwool brand profile in the United States 2024
How high is the brand awareness of Smartwool in the United States?
When it comes to outdoor fashion owners, brand awareness of Smartwool is at 21% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Smartwool in the United States?
In total, 7% of U.S. outdoor fashion owners say they like Smartwool. However, in actuality, among the 21% of U.S. respondents who know Smartwool, 33% of people like the brand.
What is the usage share of Smartwool in the United States?
All in all, 5% of outdoor fashion owners in the United States own Smartwool. That means, of the 21% who know the brand, 24% own them.
How loyal are the owners of Smartwool?
Around 4% of outdoor fashion owners in the United States say they are likely to purchase Smartwool again. Set in relation to the 5% usage share of the brand, this means that 80% of their owners show loyalty to the brand.
What's the buzz around Smartwool in the United States?
In March 2024, about 3% of U.S. outdoor fashion owners had heard about Smartwool in the media, on social media, or in advertising over the past three months. Of the 21% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Smartwool in the United States.
When it comes to outdoor fashion owners, brand awareness of Smartwool is at 21% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Smartwool in the United States?
In total, 7% of U.S. outdoor fashion owners say they like Smartwool. However, in actuality, among the 21% of U.S. respondents who know Smartwool, 33% of people like the brand.
What is the usage share of Smartwool in the United States?
All in all, 5% of outdoor fashion owners in the United States own Smartwool. That means, of the 21% who know the brand, 24% own them.
How loyal are the owners of Smartwool?
Around 4% of outdoor fashion owners in the United States say they are likely to purchase Smartwool again. Set in relation to the 5% usage share of the brand, this means that 80% of their owners show loyalty to the brand.
What's the buzz around Smartwool in the United States?
In March 2024, about 3% of U.S. outdoor fashion owners had heard about Smartwool in the media, on social media, or in advertising over the past three months. Of the 21% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Smartwool in the United States.
