Marmot brand profile in the United States 2024
How high is the brand awareness of Marmot in the United States?
When it comes to outdoor fashion owners, brand awareness of Marmot is at 34% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Marmot in the United States?
In total, 8% of U.S. outdoor fashion owners say they like Marmot. However, in actuality, among the 34% of U.S. respondents who know Marmot, 24% of people like the brand.
What is the usage share of Marmot in the United States?
All in all, 6% of outdoor fashion owners in the United States own Marmot. That means, of the 34% who know the brand, 18% own them.
How loyal are the owners of Marmot?
Around 5% of outdoor fashion owners in the United States say they are likely to purchase Marmot again. Set in relation to the 6% usage share of the brand, this means that 83% of their owners show loyalty to the brand.
What's the buzz around Marmot in the United States?
In March 2024, about 4% of U.S. outdoor fashion owners had heard about Marmot in the media, on social media, or in advertising over the past three months. Of the 34% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Marmot in the United States.
When it comes to outdoor fashion owners, brand awareness of Marmot is at 34% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Marmot in the United States?
In total, 8% of U.S. outdoor fashion owners say they like Marmot. However, in actuality, among the 34% of U.S. respondents who know Marmot, 24% of people like the brand.
What is the usage share of Marmot in the United States?
All in all, 6% of outdoor fashion owners in the United States own Marmot. That means, of the 34% who know the brand, 18% own them.
How loyal are the owners of Marmot?
Around 5% of outdoor fashion owners in the United States say they are likely to purchase Marmot again. Set in relation to the 6% usage share of the brand, this means that 83% of their owners show loyalty to the brand.
What's the buzz around Marmot in the United States?
In March 2024, about 4% of U.S. outdoor fashion owners had heard about Marmot in the media, on social media, or in advertising over the past three months. Of the 34% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Marmot in the United States.
