Yves Saint Laurent brand profile in the UK 2023
How high is the brand awareness of Yves Saint Laurent in the UK?
When it comes to luxury fashion users, brand awareness of Yves Saint Laurent is at 87 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Yves Saint Laurent in the UK?
In total, 26 percent of UK luxury fashion users say they like Yves Saint Laurent. However, in actuality, among the 87 percent of UK respondents who know Yves Saint Laurent, 30 percent of people like the brand.
What is the usage share of Yves Saint Laurent in the UK?
All in all, 18 percent of luxury fashion users in the UK use Yves Saint Laurent. That means, of the 87 percent who know the brand, 21 percent use them.
How loyal are the owners of Yves Saint Laurent?
Around 14 percent of luxury fashion users in the UK say they are likely to use Yves Saint Laurent again. Set in relation to the 18 percent usage share of the brand, this means that 78 percent of their owners show loyalty to the brand.
What's the buzz around Yves Saint Laurent in the UK?
In November 2023, about 10 percent of UK luxury fashion users had heard about Yves Saint Laurent in the media, on social media, or in advertising over the past three months. Of the 87 percent who know the brand, that's 11 percent, meaning at the time of the survey there's little buzz around Yves Saint Laurent in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
