Kathmandu brand profile in the United States 2024
How high is the brand awareness of Kathmandu in the United States?
When it comes to outdoor fashion owners, brand awareness of Kathmandu is at 24% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Kathmandu in the United States?
In total, 6% of U.S. outdoor fashion owners say they like Kathmandu. However, in actuality, among the 24% of U.S. respondents who know Kathmandu, 25% of people like the brand.
What is the usage share of Kathmandu in the United States?
All in all, 4% of outdoor fashion owners in the United States own Kathmandu. That means, of the 24% who know the brand, 17% own them.
How loyal are the owners of Kathmandu?
Around 3% of outdoor fashion owners in the United States say they are likely to purchase Kathmandu again. Set in relation to the 4% usage share of the brand, this means that 75% of their owners show loyalty to the brand.
What's the buzz around Kathmandu in the United States?
In March 2024, about 4% of U.S. outdoor fashion owners had heard about Kathmandu in the media, on social media, or in advertising over the past three months. Of the 24% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Kathmandu in the United States.
When it comes to outdoor fashion owners, brand awareness of Kathmandu is at 24% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Kathmandu in the United States?
In total, 6% of U.S. outdoor fashion owners say they like Kathmandu. However, in actuality, among the 24% of U.S. respondents who know Kathmandu, 25% of people like the brand.
What is the usage share of Kathmandu in the United States?
All in all, 4% of outdoor fashion owners in the United States own Kathmandu. That means, of the 24% who know the brand, 17% own them.
How loyal are the owners of Kathmandu?
Around 3% of outdoor fashion owners in the United States say they are likely to purchase Kathmandu again. Set in relation to the 4% usage share of the brand, this means that 75% of their owners show loyalty to the brand.
What's the buzz around Kathmandu in the United States?
In March 2024, about 4% of U.S. outdoor fashion owners had heard about Kathmandu in the media, on social media, or in advertising over the past three months. Of the 24% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Kathmandu in the United States.
