Asics brand profile in the United States 2024
How high is the brand awareness of Asics in the United States?
When it comes to sneakers owners, brand awareness of Asics is at 68% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Asics in the United States?
In total, 18% of U.S. sneakers owners say they like Asics. However, in actuality, among the 68% of U.S. respondents who know Asics, 26% of people like the brand.
What is the usage share of Asics in the United States?
All in all, 12% of sneakers owners in the United States own Asics. That means, of the 68% who know the brand, 18% own them.
How loyal are the owners of Asics?
Around 8% of sneakers owners in the United States say they are likely to purchase Asics again. Set in relation to the 12% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around Asics in the United States?
In March 2024, about 9% of U.S. sneakers owners had heard about Asics in the media, on social media, or in advertising over the past three months. Of the 68% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Asics in the United States.
When it comes to sneakers owners, brand awareness of Asics is at 68% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Asics in the United States?
In total, 18% of U.S. sneakers owners say they like Asics. However, in actuality, among the 68% of U.S. respondents who know Asics, 26% of people like the brand.
What is the usage share of Asics in the United States?
All in all, 12% of sneakers owners in the United States own Asics. That means, of the 68% who know the brand, 18% own them.
How loyal are the owners of Asics?
Around 8% of sneakers owners in the United States say they are likely to purchase Asics again. Set in relation to the 12% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around Asics in the United States?
In March 2024, about 9% of U.S. sneakers owners had heard about Asics in the media, on social media, or in advertising over the past three months. Of the 68% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Asics in the United States.
