Norrøna brand profile in the United States 2022
When it comes to outdoor fashion users, brand awareness of Norrøna is at 25% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Norrøna in the United States?
In total, 4% of U.S. outdoor fashion users say they like Norrøna. However, in actuality, among the 25% of U.S. respondents who know Norrøna, 16% of people like the brand.
What is the usage share of Norrøna in the United States?
All in all, 3% of outdoor fashion users in the United States use Norrøna. That means, of the 25% who know the brand, 12% use them.
How loyal are the owners of Norrøna?
Around 2% of outdoor fashion users in the United States say they are likely to use Norrøna again. Set in relation to the 3% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around Norrøna in the United States?
In September 2022, about 3% of U.S. outdoor fashion users had heard about Norrøna in the media, on social media, or in advertising over the past three months. Of the 25% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Norrøna in the United States.
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