Jordan brand profile in the UK 2022
How high is the brand awareness of Jordan in the UK?
When it comes to sneakers users, brand awareness of Jordan is at 76% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Jordan in the UK?
In total, 22% of UK sneakers users say they like Jordan. However, in actuality, among the 76% of UK respondents who know Jordan, 29% of people like the brand.
What is the usage share of Jordan in the UK?
All in all, 13% of sneakers users in the UK use Jordan. That means, of the 76% who know the brand, 17% use them.
How loyal are the owners of Jordan?
Around 10% of sneakers users in the UK say they are likely to use Jordan again. Set in relation to the 13% usage share of the brand, this means that 77% of their owners show loyalty to the brand.
What's the buzz around Jordan in the UK?
In September 2022, about 13% of UK sneakers users had heard about Jordan in the media, on social media, or in advertising over the past three months. Of the 76% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Jordan in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to sneakers users, brand awareness of Jordan is at 76% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Jordan in the UK?
In total, 22% of UK sneakers users say they like Jordan. However, in actuality, among the 76% of UK respondents who know Jordan, 29% of people like the brand.
What is the usage share of Jordan in the UK?
All in all, 13% of sneakers users in the UK use Jordan. That means, of the 76% who know the brand, 17% use them.
How loyal are the owners of Jordan?
Around 10% of sneakers users in the UK say they are likely to use Jordan again. Set in relation to the 13% usage share of the brand, this means that 77% of their owners show loyalty to the brand.
What's the buzz around Jordan in the UK?
In September 2022, about 13% of UK sneakers users had heard about Jordan in the media, on social media, or in advertising over the past three months. Of the 76% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Jordan in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
