Omega brand profile in the United States 2022
How high is the brand awareness of Omega in the United States?
When it comes to watches users, brand awareness of Omega is at 61% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Omega in the United States?
In total, 17% of U.S. watches users say they like Omega. However, in actuality, among the 61% of U.S. respondents who know Omega, 28% of people like the brand.
What is the usage share of Omega in the United States?
All in all, 9% of watches users in the United States use Omega. That means, of the 61% who know the brand, 15% use them.
How loyal are the owners of Omega?
Around 6% of watches users in the United States say they are likely to use Omega again. Set in relation to the 9% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around Omega in the United States?
In September 2022, about 11% of U.S. watches users had heard about Omega in the media, on social media, or in advertising over the past three months. Of the 61% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Omega in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to watches users, brand awareness of Omega is at 61% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Omega in the United States?
In total, 17% of U.S. watches users say they like Omega. However, in actuality, among the 61% of U.S. respondents who know Omega, 28% of people like the brand.
What is the usage share of Omega in the United States?
All in all, 9% of watches users in the United States use Omega. That means, of the 61% who know the brand, 15% use them.
How loyal are the owners of Omega?
Around 6% of watches users in the United States say they are likely to use Omega again. Set in relation to the 9% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around Omega in the United States?
In September 2022, about 11% of U.S. watches users had heard about Omega in the media, on social media, or in advertising over the past three months. Of the 61% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Omega in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
