Prada brand profile UK 2023

How high is the brand awareness of Prada in the UK?
When it comes to luxury fashion users, brand awareness of Prada is at 90 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Prada in the UK?
In total, 29 percent of UK luxury fashion users say they like Prada. However, in actuality, among the 90 percent of UK respondents who know Prada, 32 percent of people like the brand.

What is the usage share of Prada in the UK?
All in all, 14 percent of luxury fashion users in the UK use Prada. That means, of the 90 percent who know the brand, 16 percent use them.

How loyal are the owners of Prada?
Around 10 percent of luxury fashion users in the UK say they are likely to use Prada again. Set in relation to the 14 percent usage share of the brand, this means that 71 percent of their owners show loyalty to the brand.

What's the buzz around Prada in the UK?
In November 2023, about 11 percent of UK luxury fashion users had heard about Prada in the media, on social media, or in advertising over the past three months. Of the 90 percent who know the brand, that's 12 percent, meaning at the time of the survey there's little buzz around Prada in the UK.

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Prada brand awareness, usage, popularity, loyalty, and buzz among luxury fashion owners in the UK in 2023

Characteristic	Share of respondents
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Number of respondents

727 respondents

Age group

18-64 years

Special properties

respondents who own luxury fashion

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to luxury fashion, which of the following brands do you like?
Brand usage: When it comes to luxury fashion, which of the following brands do you own currently?
Brand loyalty: When it comes to luxury fashion, which of the following brands are you likely to purchase again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

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