How high is the brand awareness of ASICS in the UK? When it comes to sportswear users, brand awareness of ASICS is at 74% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is ASICS in the UK? In total, 15% of UK sportswear users say they like ASICS. However, in actuality, among the 74% of UK respondents who know ASICS, 20% of people like the brand.
What is the usage share of ASICS in the UK? All in all, 13% of sportswear users in the UK use ASICS. That means, of the 74% who know the brand, 18% use them.
How loyal are the owners of ASICS? Around 8% of sportswear users in the UK say they are likely to use ASICS again. Set in relation to the 13% usage share of the brand, this means that 62% of their owners show loyalty to the brand.
What's the buzz around ASICS in the UK? In September 2022, about 9% of UK sportswear users had heard about ASICS in the media, on social media, or in advertising over the past three months. Of the 74% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around ASICS in the UK.
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ASICS brand awareness, usage, popularity, loyalty, and buzz among sportswear owners in the UK in 2022
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During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to sportswear, which of the following brands do you like?
Brand usage: When it comes to sportswear, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to sportswear, which of the following brands are you likely to purchase again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (December 13, 2022). ASICS brand awareness, usage, popularity, loyalty, and buzz among sportswear owners in the UK in 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/forecasts/1352023/asics-sportswear-brand-profile-in-the-uk
Statista. "ASICS brand awareness, usage, popularity, loyalty, and buzz among sportswear owners in the UK in 2022." Chart. December 13, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/forecasts/1352023/asics-sportswear-brand-profile-in-the-uk
Statista. (2022). ASICS brand awareness, usage, popularity, loyalty, and buzz among sportswear owners in the UK in 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/forecasts/1352023/asics-sportswear-brand-profile-in-the-uk
Statista. "Asics Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Sportswear Owners in The Uk in 2022." Statista, Statista Inc., 13 Dec 2022, https://www.statista.com/forecasts/1352023/asics-sportswear-brand-profile-in-the-uk
Statista, ASICS brand awareness, usage, popularity, loyalty, and buzz among sportswear owners in the UK in 2022 Statista, https://www.statista.com/forecasts/1352023/asics-sportswear-brand-profile-in-the-uk (last visited August 25, 2024)
ASICS brand awareness, usage, popularity, loyalty, and buzz among sportswear owners in the UK in 2022 [Graph], Statista, December 13, 2022. [Online]. Available: https://www.statista.com/forecasts/1352023/asics-sportswear-brand-profile-in-the-uk