Vans brand profile in the UK 2022
How high is the brand awareness of Vans in the UK?
When it comes to sneakers users, brand awareness of Vans is at 88% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Vans in the UK?
In total, 31% of UK sneakers users say they like Vans. However, in actuality, among the 88% of UK respondents who know Vans, 35% of people like the brand.
What is the usage share of Vans in the UK?
All in all, 21% of sneakers users in the UK use Vans. That means, of the 88% who know the brand, 24% use them.
How loyal are the owners of Vans?
Around 15% of sneakers users in the UK say they are likely to use Vans again. Set in relation to the 21% usage share of the brand, this means that 71% of their owners show loyalty to the brand.
What's the buzz around Vans in the UK?
In September 2022, about 11% of UK sneakers users had heard about Vans in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Vans in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to sneakers users, brand awareness of Vans is at 88% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Vans in the UK?
In total, 31% of UK sneakers users say they like Vans. However, in actuality, among the 88% of UK respondents who know Vans, 35% of people like the brand.
What is the usage share of Vans in the UK?
All in all, 21% of sneakers users in the UK use Vans. That means, of the 88% who know the brand, 24% use them.
How loyal are the owners of Vans?
Around 15% of sneakers users in the UK say they are likely to use Vans again. Set in relation to the 21% usage share of the brand, this means that 71% of their owners show loyalty to the brand.
What's the buzz around Vans in the UK?
In September 2022, about 11% of UK sneakers users had heard about Vans in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Vans in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
