Yeezy brand profile in the UK 2022
How high is the brand awareness of Yeezy in the UK?
When it comes to sneakers users, brand awareness of Yeezy is at 47% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Yeezy in the UK?
In total, 11% of UK sneakers users say they like Yeezy. However, in actuality, among the 47% of UK respondents who know Yeezy, 23% of people like the brand.
What is the usage share of Yeezy in the UK?
All in all, 6% of sneakers users in the UK use Yeezy. That means, of the 47% who know the brand, 13% use them.
How loyal are the owners of Yeezy?
Around 4% of sneakers users in the UK say they are likely to use Yeezy again. Set in relation to the 6% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around Yeezy in the UK?
In September 2022, about 6% of UK sneakers users had heard about Yeezy in the media, on social media, or in advertising over the past three months. Of the 47% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Yeezy in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to sneakers users, brand awareness of Yeezy is at 47% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Yeezy in the UK?
In total, 11% of UK sneakers users say they like Yeezy. However, in actuality, among the 47% of UK respondents who know Yeezy, 23% of people like the brand.
What is the usage share of Yeezy in the UK?
All in all, 6% of sneakers users in the UK use Yeezy. That means, of the 47% who know the brand, 13% use them.
How loyal are the owners of Yeezy?
Around 4% of sneakers users in the UK say they are likely to use Yeezy again. Set in relation to the 6% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around Yeezy in the UK?
In September 2022, about 6% of UK sneakers users had heard about Yeezy in the media, on social media, or in advertising over the past three months. Of the 47% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Yeezy in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
