Balmain brand profile in the UK 2022
How high is the brand awareness of Balmain in the UK?
When it comes to luxury fashion users, brand awareness of Balmain is at 53% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Balmain in the UK?
In total, 13% of UK luxury fashion users say they like Balmain. However, in actuality, among the 53% of UK respondents who know Balmain, 25% of people like the brand.
What is the usage share of Balmain in the UK?
All in all, 7% of luxury fashion users in the UK use Balmain. That means, of the 53% who know the brand, 13% use them.
How loyal are the owners of Balmain?
Around 3% of luxury fashion users in the UK say they are likely to use Balmain again. Set in relation to the 7% usage share of the brand, this means that 43% of their owners show loyalty to the brand.
What's the buzz around Balmain in the UK?
In September 2022, about 8% of UK luxury fashion users had heard about Balmain in the media, on social media, or in advertising over the past three months. Of the 53% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Balmain in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to luxury fashion users, brand awareness of Balmain is at 53% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Balmain in the UK?
In total, 13% of UK luxury fashion users say they like Balmain. However, in actuality, among the 53% of UK respondents who know Balmain, 25% of people like the brand.
What is the usage share of Balmain in the UK?
All in all, 7% of luxury fashion users in the UK use Balmain. That means, of the 53% who know the brand, 13% use them.
How loyal are the owners of Balmain?
Around 3% of luxury fashion users in the UK say they are likely to use Balmain again. Set in relation to the 7% usage share of the brand, this means that 43% of their owners show loyalty to the brand.
What's the buzz around Balmain in the UK?
In September 2022, about 8% of UK luxury fashion users had heard about Balmain in the media, on social media, or in advertising over the past three months. Of the 53% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Balmain in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
