How high is the brand awareness of H.Stern in the UK? When it comes to jewelry owners, brand awareness of H.Stern is at 20% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is H.Stern in the UK? In total, 5% of UK jewelry owners say they like H.Stern. However, in actuality, among the 20% of UK respondents who know H.Stern, 25% of people like the brand.
What is the usage share of H.Stern in the UK? All in all, 4% of jewelry owners in the UK use H.Stern. That means, of the 20% who know the brand, 20% own them.
How loyal are the owners of H.Stern? Around 2% of jewelry owners in the UK say they are likely to buy H.Stern again. Set in relation to the 4% usage share of the brand, this means that 50% of their owners show loyalty to the brand.
What's the buzz around H.Stern in the UK? In September 2022, about 3% of UK jewelry owners had heard about H.Stern in the media, on social media, or in advertising over the past three months. Of the 20% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around H.Stern in the UK.
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H.Stern brand awareness, usage, popularity, loyalty, and buzz among jewelry owners in the UK in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to jewelry, which of the following brands do you like?
Brand usage: When it comes to jewelry, which of the following brands do you own currently?
Brand loyalty: When it comes to jewelry, which of the following brands are you likely to purchase again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (December 13, 2022). H.Stern brand awareness, usage, popularity, loyalty, and buzz among jewelry owners in the UK in 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/forecasts/1352015/hstern-jewelry-brand-profile-in-the-uk
Statista. "H.Stern brand awareness, usage, popularity, loyalty, and buzz among jewelry owners in the UK in 2022." Chart. December 13, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/forecasts/1352015/hstern-jewelry-brand-profile-in-the-uk
Statista. (2022). H.Stern brand awareness, usage, popularity, loyalty, and buzz among jewelry owners in the UK in 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/forecasts/1352015/hstern-jewelry-brand-profile-in-the-uk
Statista. "H.Stern Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Jewelry Owners in The Uk in 2022." Statista, Statista Inc., 13 Dec 2022, https://www.statista.com/forecasts/1352015/hstern-jewelry-brand-profile-in-the-uk
Statista, H.Stern brand awareness, usage, popularity, loyalty, and buzz among jewelry owners in the UK in 2022 Statista, https://www.statista.com/forecasts/1352015/hstern-jewelry-brand-profile-in-the-uk (last visited December 22, 2024)
H.Stern brand awareness, usage, popularity, loyalty, and buzz among jewelry owners in the UK in 2022 [Graph], Statista, December 13, 2022. [Online]. Available: https://www.statista.com/forecasts/1352015/hstern-jewelry-brand-profile-in-the-uk